
Designer | Retailer | Curator
With my background in design and experience in retail, I offer an understanding of the technical ingredients that make up a great product and the ability to meaningfully relate that product’s story to the right customer.
Experience
Retail Designer & Consultant
San Diego, CA | 2021-Present
Aiding prospective brick-and-mortar retail owners in San Diego
Retail location scouting
Assembly of pitch deck to communicate business concept to potential landlords
Recommendations on tenant improvements
Conceptual design and layout of sales floor
Design and/or sourcing of retail fixtures
Hands-on construction, installation, and painting as needed
Support in product selection, buying, and visual merchandising
Owner | ROVE
San Diego, CA | 2016-2019
A curated outdoor and travel retail shop
emphasizing design and community connection.
- Selected brand/product assortment,
- Merchandised/managed sales floor.
- Designed branding and graphics.
- Managed social media @rove_shop
- Planned events/community engagement.
Junior Industrial Designer | Incipio Technologies
Irvine, CA | 2012-2013
Design of mobile tech accessories - phone cases, tablet/laptop cases, bags, and packaging
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Education
BS in Industrial Design
California State University, Long Beach | 2012
Backpack Making Workshop - CANVASWORKER
Costa Mesa, CA | 2023
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Skills
Sketch ideation & visualization
Mock-up, model, & prototype construction
Illustrator & Photoshop
Rapid acquisition & integration of new skills & knowledge
Effective communication, public speaking, & performance
Exceptional customer service & education
Engaging visual merchandising
Sweating the Details
Iteration & continual improvement of both product & processes
Japanese [beginner]
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Interests
Camping, travel, and adventurous days with my wife and kids
Cycling - commuting, touring, bikepacking
Organizing Coffee Outside San Diego @coffeeoutsidesd
Good coffee, good beer, good whisk(e)y
Conversations over a campfire
LEGO
Juggling and balancing large objects on my chin
Other Experience(s)
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Cycling Model | Yamaha Bicycles
San Diego, CA | 2022
Model for e-bike and motor scooter photo and video marketing.
Ride bikes and scooters and try to look good doing it.
Responsive to any requests made in service of the final product
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Grip, etc. | Halfway Bridge Productions
San Diego, CA | 2014-present
Assist in audio, lighting, teleprompter and other needs on various video productions
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Full-Time Traveler
The World | 2013
Spent 200 days traveling with my wife to New Zealand, Australia, and 17 countries in Europe
Learned to be flexible in the face of ambiguity
Solved new problems everyday
Navigated new places and cultures
Communicated and built relationships across culture and languages